Troovy Foods is on a mission to make clean, tasty, and fun food a staple in every Indian kitchen — starting with sauces. Unlike most brands, Troovy’s products are made from real vegetables, clean ingredients, and zero chemicals. Their ketchup isn’t just tasty — it’s genuinely healthy.

As their products gained popularity among health-conscious parents and picky eaters alike, Troovy wanted a mobile app that could match their brand’s honesty, ease, and family-first approach.

That’s where StoreToApp came in — to turn Troovy’s Shopify store into a smart, delightful app experience that supports better shopping, meal planning, and reordering.

Troovy needed an app that made it effortless for parents to discover, shop, and repeat purchase healthy sauces and spreads. They also wanted to:

• Improve repeat order rate
• Introduce recipe discovery inside the app
• Build app-exclusive loyalty
• Simplify UX for both first-time and repeat buyers

Troovy’s typical customer is a busy mom or health-aware shopper looking for fast, reliable grocery experiences. But the mobile web experience was slow, clunky, and didn’t reflect Troovy’s bright, playful, and clean aesthetic.

• Product discovery was flat — all items looked the same
• No easy way to explore by use-case (e.g. lunchbox recipes)
• Reordering had friction — no one-click options
• They wanted the app to build trust and habit, not just conversions

We designed a mobile app experience that makes Troovy feel like a trusted sidekick in the kitchen — part product catalog, part recipe book, part healthy eating assistant.

• Personalized home feed with recipe ideas, bundles, and new launches
• App-only sections like “Lunchbox Recipes,” “Top 3 Products this Week,” and “Troovy Rewards”
• Seamless one-tap reorders for their most-loved SKUs
• Sticky cart, wishlist, and meal-planning integrations
• AI-based push notifications for restocks, new recipes, and exclusive app-only bundles

We equipped the app with following features that support both everyday convenience and long-term loyalty:

Since launch, Troovy has seen strong signals of growth: