Robocraze has become the go-to destination for hobbyists, students, and engineers seeking quality electronics, robotics kits, and DIY components. Known for its reliable inventory and tech-focused community, the brand had a thriving web presence — but their mobile experience lagged behind the pace of their users’ needs.

They partnered with StoreToApp to launch a performance-optimized mobile app tailored for quick discovery, frictionless checkout, and ongoing engagement for the maker community.

Robocraze wanted more than a storefront — they envisioned a handheld engineering toolkit.
The goal was to build a mobile app that could match the speed, efficiency, and modular nature of their product range — from Arduino kits and sensors to power modules and motors.

The app had to feel like a seamless bridge between browsing and building, with tools to help users quickly find parts, manage wishlists, and stay updated on availability and deals.

Robocraze’s users aren’t average shoppers — they’re makers, tinkerers, and engineers who prioritize speed, availability, and specificity.

The mobile web version couldn’t keep up:

• Search was clunky for users looking up exact modules.

• Product pages took too long to load, especially with technical specs and images.

• Many users dropped off during cart or checkout, especially during flash sales or limited-time component drops.

• There was no intuitive way to browse projects, bundles, or related items that makers often buy together.

StoreToApp designed a native app experience with performance at its core. We prioritized speed, usability, and search precision while integrating community-first features tailored for Robocraze’s tech-savvy audience.

Key solutions included:

• A blazing-fast product search with auto-suggestions and filters for component specs.

• High-resolution images, pin-zoom, and collapsible spec sheets for power users.

• Dynamic product bundling and upsells based on common DIY project pairings.

• A wishlist system designed for project planning — users could save by build or category.

• App-exclusive deals and push notifications for flash sales, back-in-stock alerts, and trending kits.

• Deep linking and smart banners to redirect web users into the app instantly.

Here’s what we built into the Robocraze mobile app:

The Robocraze apThe Robocraze app is in the final stages of launch — early beta testing has shown promising results:p is in the final stages of launch — early beta testing has shown promising results: