India Shopping isn’t just an online marketplace—it’s a celebration of Indian chaos, culture, and cravings.Their mission is bold yet heartfelt: to take Indian retail global, one authentic product at a time.
We built the India Shopping app to capture the colorful chaos and cultural richness of Indian retail in a seamless digital experience. The app features smart search, dynamic filters, region-based recommendations, and playful micro-interactions to reflect the brand’s vibrant personality. With support for multi-city sourcing and curated bundles, it enables users to explore India’s flavors, crafts, and quirks—all from their phones.
We had to ensure that the app felt as flavorful as the products it sells—fun, familiar, and full of surprises—while still offering a frictionless user journey across thousands of SKUs and multiple cities. Balancing cultural depth with performance was key to building an app that’s as lively and lovable as the brand itself.